Apex Tent Vault – Privacy Policy

Last updated: 02/08/2026
Version: 1.0

Apex Tent Vault respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, who we may share it with and the rights you have under UK data-protection law.

This policy applies when you:

• Visit our website.

• Contact us.

• Request a quotation.

• Make or amend a booking.

• Pay for a service.

• Ask us to remove, store, clean, waterproof or refit a rooftop tent.

• Subscribe to marketing communications.

• Otherwise interact with Apex Tent Vault.

1. Who We Are

The organisation responsible for your personal information is:

Legal business name: Apex Tent Group LTD
Trading name: Apex Tent Vault
Business address: 
Email address: Info@apex-tent-vault.com
Telephone number: +447436473526

For the purposes of UK data-protection law, Apex Tent Vault is the “data controller” for the personal information described in this policy.

If you have questions about how we use your information, please contact us using the details above.

2. Information We Collect

The personal information we collect depends on how you interact with us.

Contact information

This may include your:

• Full name.

• Home or billing address.

• Email address.

• Telephone number.

• Preferred contact method.

Booking and customer information

This may include:

• Booking reference.

• Appointment date and time.

• Services requested.

• Booking and cancellation history.

• Payment status.

• Customer account information.

• Messages, instructions and correspondence.

• Signed inspection or handover forms.

• Confirmation that you accepted our Terms and Conditions.

Vehicle and rooftop-tent information

This may include:

• Vehicle registration number.

• Vehicle make, model and year.

• Roof-bar or roof-rack details.

• Rooftop-tent make and model.

• Information about existing damage, faults or modifications.

• Details of customer-supplied parts and accessories.

• Fitting, removal and storage records.

Photographs and videos

We may take photographs or videos of:

• Your rooftop tent.

• Your vehicle.

• Roof bars, brackets and fixings.

• Existing damage or defects.

• The completed removal or installation.

• Items accepted into or released from storage.

These records help us document condition, complete the service safely and investigate complaints, insurance matters or disagreements.

We will not use identifiable photographs of your vehicle or property for advertising or social media without obtaining your permission.

Payment information

When you pay online, your payment will usually be handled by Wix Payments or another payment provider.

We may receive information such as:

• Payment amount.

• Payment date.

• Transaction reference.

• Payment method.

• Whether payment succeeded or failed.

• Limited card information, such as the last four digits.

We do not normally receive or store your complete card number or security code.

Website and technical information

When you use our website, we may automatically collect:

• IP address.

• Device and browser type.

• Approximate location.

• Pages visited.

• Date and time of visits.

• Referring website.

• Cookie identifiers.

• Website interaction and performance information.

Please see the cookies section of this policy for further information.

Marketing information

If you subscribe to marketing, we may collect:

• Your contact details.

• Your communication preferences.

• Records of your consent.

• Whether you opened or interacted with communications.

• Information about which services may interest you.

We do not intentionally collect sensitive or special-category information unless it is necessary and lawful to do so.

3. How We Collect Information

We may collect personal information:

• Directly from you.

• Through our Wix website.

• Through booking and contact forms.

• When you telephone, email or message us.

• When you make a payment.

• During removal, inspection, storage or fitting.

• When you sign a handover or condition form.

• Through cookies and similar website technologies.

• From someone authorised to act on your behalf.

• From payment, booking or fraud-prevention providers.

If another person makes a booking for you, they must have permission to provide your information.

4. Why We Use Your Information

We may use your personal information to:

• Respond to enquiries.

• Prepare quotations.

• Create and manage bookings.

• Confirm appointments.

• Process payments and refunds.

• Remove, inspect, store, clean, waterproof or refit rooftop tents.

• Record the condition of a tent or vehicle.

• Confirm customer instructions and approvals.

• Contact you about changes or safety concerns.

• Verify identity and ownership.

• Manage storage accounts and overdue payments.

• Provide customer support.

• Handle complaints, disputes and insurance claims.

• Prevent fraud or unlawful activity.

• Maintain financial and tax records.

• Improve our website and services.

• Send marketing where legally permitted.

• Comply with legal and regulatory obligations.

• Establish, exercise or defend legal claims.

We will not use your information for an unrelated purpose without telling you and identifying an appropriate lawful basis.

5. Our Lawful Bases

UK data-protection law requires us to have a lawful basis for using personal information.

Depending on the circumstances, we rely on the following bases:

Contract

We use information when it is necessary to take steps at your request before entering a contract or to perform our contract with you.

This includes handling enquiries, quotations, bookings, payments, appointments, storage and fitting services.

Legal obligation

We use information when necessary to comply with legal duties, including accounting, tax, consumer-protection, insurance and regulatory requirements.

Legitimate interests

We may use information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.

Our legitimate interests may include:

• Operating and improving the business.

• Keeping accurate service and condition records.

• Protecting customers, employees and property.

• Preventing fraud.

• Securing and improving our website.

• Managing complaints and legal claims.

• Recovering properly owed payments.

Where we rely on legitimate interests, we consider whether the use is necessary, proportionate and reasonably expected.

Consent

We rely on consent where required, including for certain marketing communications, non-essential cookies and identifiable promotional photographs.

You may withdraw your consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

6. Marketing Communications

We may send marketing emails or text messages where you have given consent or where another lawful exception applies.

Marketing may include:

• Service reminders.

• Seasonal storage offers.

• Cleaning and waterproofing promotions.

• New service announcements.

• Rooftop-tent advice and business updates.

Marketing consent is optional and is not a condition of purchasing a service.

You can unsubscribe at any time by:

• Clicking the unsubscribe link in an email.

• Replying to a message where available.

• Contacting us using the details in section 1.

We may retain a limited suppression record to ensure we do not send further marketing after you unsubscribe.

7. Cookies

Our Wix website uses cookies and similar technologies.

Cookies may be used to:

• Make the website function.

• Remember user preferences.

• Keep the website secure.

• Process bookings and payments.

• Understand how visitors use the website.

• Measure advertising effectiveness.

• Provide relevant marketing.

Essential cookies may be necessary for the website to operate and do not always require consent.

We will ask for permission before placing non-essential cookies where consent is legally required. You can accept, reject or manage non-essential cookies using our cookie banner.

You can also control cookies through your browser settings, although disabling essential cookies may prevent parts of the website from working correctly.

Further details should be provided in our Cookie Policy or cookie-preference tool.

8. Who We Share Information With

We only share personal information where necessary and lawful.

Recipients may include:

• Wix, which hosts our website and provides booking services.

• Wix Payments or another payment processor.

• Banks and financial-service providers.

• Email, telephone and communication providers.

• IT support and website-service providers.

• Accountants, bookkeepers and professional advisers.

• Insurers and insurance investigators.

• Repairers or parts suppliers, where authorised.

• Debt-recovery or legal-service providers.

• Police, courts, regulators or public authorities where required.

• A buyer or adviser if the business is sold or reorganised.

Service providers acting for us may only use information according to our instructions and applicable data-protection requirements.

We do not sell customers’ personal information.

9. International Transfers

Some service providers, including Wix and its suppliers, may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal safeguard is in place.

Safeguards may include:

• A UK adequacy regulation.

• Approved contractual protections.

• The UK International Data Transfer Agreement.

• The UK Addendum to approved standard contractual clauses.

• Another legally permitted transfer mechanism.

You may contact us for further information about safeguards applying to your information.

10. How Long We Keep Information

We only keep personal information for as long as reasonably necessary.

Our usual retention periods are:

• General enquiries that do not result in a booking: Up to 12 months after the last communication.

• Booking, service and customer records: Normally six years after the service or customer relationship ends.

• Invoices, payments and accounting records: Normally six years after the end of the relevant financial year.

• Condition photographs, fitting records and handover forms: Normally six years after the relevant service.

• Unsuccessful or abandoned bookings: Up to 12 months, unless a longer period is required for fraud prevention or a dispute.

• Marketing information: Until you withdraw consent or we decide it is no longer required.

• Complaints, accidents and legal claims: For as long as necessary to resolve the matter and comply with applicable limitation periods.

• Cookie information: According to the lifespan of the relevant cookie, as described in our cookie tool or Cookie Policy.

We may retain information for longer where required by law, insurance conditions, an ongoing complaint or a legal claim.

When information is no longer needed, we will delete it securely or anonymise it.

11. Security

We take reasonable technical and organisational measures to protect personal information against:

• Unauthorised access.

• Accidental loss.

• Unlawful use or disclosure.

• Alteration.

• Destruction.

Measures may include:

• Password-protected accounts.

• Restricted staff access.

• Secure payment providers.

• Access controls.

• Software and device updates.

• Secure storage of physical records.

• Staff procedures for handling information.

• Appropriate backup and recovery arrangements.

No internet transmission or electronic-storage system is completely secure. However, we will take appropriate steps to reduce foreseeable risks.

12. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

• Ask for access to your personal information.

• Ask us to correct inaccurate or incomplete information.

• Ask us to delete information.

• Ask us to restrict how information is used.

• Object to certain uses of your information.

• Receive certain information in a portable format.

• Withdraw consent where processing relies on consent.

• Object to direct marketing.

• Complain about how we handle your information.

These rights are not absolute. In some circumstances, we may lawfully retain or continue using information.

We may need to confirm your identity before responding to a request. We will normally respond within one month, although the law may allow additional time for complex requests.

You will not normally be charged for exercising your rights. A reasonable charge may apply to a request that is manifestly unfounded or excessive where the law permits.

To exercise a right, contact us using the details in section 1.

13. Automated Decisions

We do not currently make decisions about customers using solely automated processing where the decision has a legal or similarly significant effect.

If this changes, we will update this policy and provide information about the logic involved and the likely consequences.

14. Children’s Information

Our services are intended for adults aged 18 or over.

We do not knowingly collect personal information directly from children. If you believe a child has provided information to us, please contact us so we can investigate and take appropriate action.

15. Links to Other Websites

Our website may contain links to third-party websites.

We do not control those websites and are not responsible for their privacy practices. You should read the privacy policy of any third-party website you visit.

16. Complaints

If you have concerns about how we use your information, please contact us first so we can investigate.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Website: www.ico.org.uk
Telephone: 0303 123 1113

You can find current contact information and complaint instructions on the ICO website.

17. Changes to This Privacy Policy

We may update this policy when our services, legal responsibilities or use of personal information changes.

The latest version will be published on our website with its revision date.

If a change significantly affects how we use existing customer information, we will take reasonable steps to notify affected customers.

18. Contact Us

For questions, requests or complaints relating to privacy, contact:

Apex Tent Vault
Address: [INSERT BUSINESS ADDRESS]
Email: [INSERT PRIVACY OR BUSINESS EMAIL]
Telephone: [INSERT TELEPHONE NUMBER]